What if I told you that you’re probably missing the boat to attract customers via your website? How would you like to learn the FIVE WEIRD TRICKS to accomplish exactly that?
Ok, maybe they’re not so weird, but I got you here, right? (That whole “one weird trick” thing has to be one of the most brilliant marketing strategies of the last decade.)
I know you’re busy so I’ll get right to it.
Here are the FIVE TRICKS to attract customers to your business via your website:
- Show off a little bit!
- Share your expertise.
- Make them an offer they can’t refuse.
- Post some reviews or testimonials.
- Give visitors a reason to explore your site and to come back again.
Dig into to each item below so you can put your website to work to attract customers.
Show off a little bit!
What do customers like most about your business? What does your business do that’s unique among its competitors? Has your business been around for a long time?
Whatever it is, make a list of things that make your business unique and show it off!
Maybe you could spruce up your team page with fun photos and bios of your staff. Or how about if you post photos, or even photo galleries, now and then featuring your business or your work?
Check out this example of something a restaurant might do:
Make your website visitors feel at home and let them get to know you and your business.
Another thought is to get some video. What kind of video? The possibilities are endless, but if you have video, you can upload it to YouTube or Vimeo and then share it to your website, as well as to Facebook to ensure that everyone sees it. Maybe you can just talk on camera about specials that you have coming up. Perhaps you’ll consider interviewing members of your staff or even existing customers.
Share your expertise.
You know stuff. If you didn’t, you wouldn’t be running a business in the first place.
Don’t minimize your expertise. You could write short blog posts that are unique to your industry. If you’re into landscaping, put together a few articles that you can roll out seasonally with plants that work well in your area, or current garden trends.
If you’re an accountant, think about some of the information that you take for granted because you’re a pro and think of how you could package it to attract new customers.
Let folks know about services you offer that they otherwise might not even know that they need.
Make them an offer they can’t refuse.
Who doesn’t love a good sale? You can offer regular discounts available only through your website. This can serve a couple of purposes:
- First of all, sales always have a potential to attract customers.
- Offering discounts unique to your website will not only let you know that’s how a customer found you, but it can also potentially incentivize them to come back. (More on this in the last section of this article.)
Post some reviews or testimonials to attract customers.
Good reviews are a powerful form of social credibility. Who doesn’t check the reviews of a product before they buy it online? Or how about checking the reviews of a restaurant before dining there? It’s human nature to want to know if you can likely expect a good or bad experience with something that you’re thinking of buying.
Maybe you’ve already gotten some reviews on your Facebook page. If not, perhaps someone has left you a note or sent an email with positive comments.
Think about reaching out to those folks to see if they mind you posting their comments on your website. You can also solicit reviews directly from customers a few ways:
- Grab the Reviews link from your Google My Business listing. (If you haven’t already claimed that, contact me and I’ll tell you what you need to do!)
- Ask customers directly on your Facebook page if they’ll share comments about your business for you to post on your website. (Just make sure you don’t incentivize the reviews by offering anything for them, otherwise you’ll need to post a disclaimer near the reviews that explain what you offered in exchange for the reviews.)
- Reach out to regular customers to see if they’d be willing to submit a review or testimonial that you can post on your site.
You can create a whole page to feature reviews and/or testimonials, but you can also have a widget on the homepage or in a sidebar that allows select reviews to scroll by automatically as people browse at your site.
Give visitors a reason to explore your site and to come back again.
The key to getting visitors to return to your site is to offer new and useful information there regularly. And because folks might not come back without a little reminder, you might want to consider setting up a mailing list and putting a subscriber form on your site to get folks to sign up for updates. (Exactly like I have right down in the footer of this site!)
Just make sure if you use a mailing list that you offer worthwhile content to your subscribers and not just sales pitches. Think about the kinds of things that would keep you subscribed to a newsletter versus hitting the unsubscribe link. Your customers are going to be looking at your emails the same way!
Do any of the ideas above sound interesting to you? If you need any help or advice in implementing them, reach out and I’ll answer any questions you have. I’m happy to help!