Digital Marketing Tips

When you’re looking to get a website up without breaking the bank, you compare platforms like Wix vs Squarespace vs GoDaddy Website Builder. Any of them might catch your eye. They promise ease and speed, and they deliver on that—but let’s talk about what happens next. What’s the Real Deal with Wix, Squarespace, and GoDaddy? Here’s the thing: Wix, Squarespace, and GoDaddy are in the business...

Unleash the full potential of AI for your business with ChatGPT Plus and browser plugins. Dive into the benefits of a subscription, including priority access, faster response times, and access to the latest version of the model, ChatGPT-4. Also, discover how browser plugins can make ChatGPT readily available across all websites for effortless content creation and idea generation.

Explore 10 ways to leverage ChatGPT, OpenAI's advanced AI language model, to streamline your small business operations. From drafting professional emails to brainstorming blog post ideas, creating compelling ad copy, and enhancing customer service, discover how ChatGPT can optimize various aspects of your business and boost efficiency.

Artificial Intelligence (AI) is transforming the way small businesses operate. One tool leading this revolution is OpenAI's ChatGPT. This post introduces ChatGPT, explaining what it is, how to get started, and providing example prompts to help small business owners harness its power. Discover how this advanced AI can assist with tasks like drafting emails, creating product descriptions, and brainstorming blog post ideas.

SOCIAL PROOF can help signal to potential clients or customers that your products are services are worth considering and that you are likely to be trustworthy in your marketing.Here are just four examples of Social Proof you should put front and center on your website and in your marketing: REVIEWS - Reviews are a highly effective way of letting potential customers know that past customers...

What is your Value Proposition? X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering? Y = WHAT PROBLEM DO YOU SOLVE?In what way will your product(s) or service(s) improve the life of your target? Z = HOW DO YOU SOLVE IT?This is your product or service, or your catalog of products and services. The standby statement template for thinking about your own...

Time for some real talk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. We don't make the rules. We're just reporting them. That means don’t pepper your site with generic, low-quality clip art or half-hearted pictures you took on an old smartphone 8 years...

Are you doing this? Boring your readers with dull content or too many words? Instead try this… Keep things SNAPPY and to the point. That doesn't mean you can't give website visitors ALL of the information, but give them the short story first. LET YOUR VISITORS KNOW: • The problem they have that you will solve• The action they need to take to get the ball rolling! WHICH DO YOU THINK IS MOST...

Some of these items were covered in this earlier post, but we wanted to go into a bit more depth here. CLEAR MESSAGE This is your Value Proposition Statement. In other words, "We help X do Y by doing Z." X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering? Y = WHAT PROBLEM DO YOU SOLVE? In what way will your product(s) or service(s) improve the life...

Do you wonder if your website matches what your target market wants to see? Here are some items to check off your list when considering "viewing pleasure" of your site. Easy Navigation It is important to have a website that is clearly displayed and easily navigable. Viewers don't want to waste time searching for certain information - they want to find it quick! Consistency Viewers want to see...