Website & Marketing Tips

The Importance of Using Quality Images

The Importance of Using Quality Images

Time for some real talk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. We don't make the rules. We're just reporting them. That...

Don’t Do THIS: Too Many Words

Don’t Do THIS: Too Many Words

Are you doing this? Boring your readers with dull content or too many words? Instead try this… Keep things SNAPPY and to the point. That doesn't mean you can't give website visitors ALL of the information, but give them the short story first. LET YOUR VISITORS KNOW: •...

Want to attract website visitors?

Want to attract website visitors?

BLOGGING 👩🏻‍💻 Why it works: Not only does blogging help generate content that can attract more visitors to your site, but it will also make Google happy by letting them know that your business site isn't just a stagnant, glorified brochure and you'll rank better in...

Website Checklist

Website Checklist

Some of these items were covered in this earlier post, but I wanted to go into a bit more depth. CLEAR MESSAGE This is your Value Proposition Statement. In other words, "We help X do Y by doing Z." X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or...

What do users want to see in a website?

What do users want to see in a website?

Do you wonder if your website matches what your target market wants to see? Here are some items to check off your list when considering "viewing pleasure" of your site. Easy Navigation It is important to have a website that is clearly displayed and easily navigable....

12 Effective Lead Magnet Ideas

12 Effective Lead Magnet Ideas

If you don't have an email list, you need one. Effective lead magnet ideas are what you need to actually help you convince people to subscribe. What is a lead magnet? In business, the term "lead" can refer to anything that gives you contact information for a potential...

Set up a fully-functional online store with WooCommerce FOR FREE!

Set up a fully-functional online store with WooCommerce FOR FREE!

You don't have to spend $29/month or more with a site like Shopify just for the privilege of having an online store. WooCommerce is a completely FREE plugin that can be installed on your WordPress site. You can use PayPal, Stripe, Square, and even Amazon Pay as online...

Are you in control of your Google business listing?

Are you in control of your Google business listing?

If you haven't already claimed your business listing at Google My Business, go do it right now. Visit google.com/business. It's super easy! Once you've verified your business with Google, you can create posts on your website and simultaneously post them on your Google...

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