SOCIAL PROOF can help signal to potential clients or customers that your products are services are worth considering and that you are likely to be trustworthy in your marketing. Here are just four examples of Social Proof you should put front and center on your...
What is your Value Proposition? X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering? Y = WHAT PROBLEM DO YOU SOLVE?In what way will your product(s) or service(s) improve the life of your target? Z = HOW DO YOU SOLVE IT?This is...
Time for some more #realtalk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. I don't make the rules. I'm just reporting them. ...
Are you doing this? Boring your readers with dull content or too many words? Instead try this… Keep things SNAPPY and to the point. That doesn't mean you can't give website visitors ALL of the information, but give them the short story first. LET YOUR VISITORS KNOW: •...
Want to attract website visitors? Of course you do! Here's how to do it ➡️ BLOGGING 👩🏻💻 Why it works: Not only does blogging help generate content that can attract more visitors to your site, but it will also make Google happy by letting them know that your business...
Time for some real talk. You started a business. You did the right thing and made sure you had some kind of presence online. You even shared a bunch of posts on social media... for a while, anyway, but then you just kind of fell out of the habit. You've been so busy...
Some of these items were covered in this earlier post, but I wanted to go into a bit more depth. CLEAR MESSAGE This is your Value Proposition Statement. In other words, "We help X do Y by doing Z." X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or...
Do you wonder if your website matches what your target market wants to see? Here are some items to check off your list when considering "viewing pleasure" of your site. Easy Navigation It is important to have a website that is clearly displayed and easily navigable....
If you don't have an email list, you need one. Effective lead magnet ideas are what you need to actually help you convince people to subscribe. What is a lead magnet? In business, the term "lead" can refer to anything that gives you contact information for a potential...