Don’t Do THIS: Too Many Words

Home » Website & Marketing Tips » Don’t Do THIS: Too Many Words

Are you doing this?

Boring your readers with dull content or too many words?

Instead try this…

Keep things SNAPPY and to the point.

That doesn’t mean you can’t give website visitors ALL of the information, but give them the short story first.

LET YOUR VISITORS KNOW:

• The problem they have that you will solve
• The action they need to take to get the ball rolling!

WHICH DO YOU THINK IS MOST EFFECTIVE?

1. “Seaport Day Design is a website development business that focuses on creating custom websites for entrepreneurs. We will work to meet their specific needs and give them an end-product they will love — all in just one day.”

or

2. “I’ll help you build your dream website in just one day!”

After you’ve told visitors ABOVE THE FOLD (in that first screen they see when they go to your site) what you can do for them and how to take action, then you can give them the option of getting more information. Don’t put them in brain-cell preservation mode by making them read too much the moment your site loads.

More Website & Marketing Tips

4 Examples of Social Proof (and how to use them!)

4 Examples of Social Proof (and how to use them!)

SOCIAL PROOF can help signal to potential clients or customers that your products are services are worth considering and that you are likely to be trustworthy in your marketing. Here are just four examples of Social Proof you should put front and center on your...

How to Grab Customer Interest

How to Grab Customer Interest

What is your Value Proposition? X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering? Y = WHAT PROBLEM DO YOU SOLVE?In what way will your product(s) or service(s) improve the life of your target? Z = HOW DO YOU SOLVE IT?This is...

The Importance of Using Quality Images

The Importance of Using Quality Images

Time for some more #realtalk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. I don't make the rules. I'm just reporting them. ...

Pin It on Pinterest

Share This