Social media has revolutionized how businesses connect with their audiences, but it’s not without its flaws. With algorithms determining visibility, the days of organic reach being a given are long gone. Email, however, offers a direct, reliable, and personal way to connect with your true fans—those who genuinely care about your brand and want to hear from you. Here’s why email marketing is...
It’s a common question for business owners to ask: “Do I really need to use Social Media?” The short answer is: Yes The long answer is: If you're so busy you can hardly take on anymore business, then maybe not (*see small print at end of this article), but otherwise, ABSOLUTELY YES! Why Should I Use Social Media for My Business? 1. It Gets You Where The People Are Remember when your math...
This article is going to be short, sweet, and to the point. Just two questions, and two concise answers. 😉 What in the world is "Social Proof"? I’d be willing to bet that you know more about pumpkin spice lattes from posts you've seen on social media over the last two decades than from Starbucks’ own advertising. That’s social proof in action! People are always more likely to go for something...
We hear this question all the time. Whether it's a new business owner or a longtime business owner who has had a website for years, at some point they realize their business isn't showing up like they want it to online. There are a lot of reasons this may be happening and tons of ways to address the issue. We'll cover some of the most common areas where businesses can do better. First, go fix...
Are you in control of your Google Business Profile? 🤔 I'm assuming everyone knows what a Google Business Profile is. It's basically the 21st century version of a Yellow Pages listing, but the best part about it is THEY'RE FREE! Not all business owners realize they can take control of their listing, and even optimize it! Here's our Google Business Profile 👇 How can you tell if you've claimed...
We all know that attracting website visitors is crucial for business success. Some advice in this area never changes. Here are some tried-and-true strategies that are as relevant as ever for driving traffic to your site:Content Marketing: Blog Like a Boss! 👩🏻💻 Blogging isn't just a fad; it's a powerful tool for attracting website visitors and establishing your brand as an industry leader....
Are you a business owner who feels held back by a lack of design skills? You're not alone. Creating professional-looking visuals can seem intimidating, especially without an adequate budget for graphic designers. But what if there was a user-friendly tool that could transform your marketing materials in minutes? Enter Canva, an online design platform (with a free version available) that...
In today's fast-paced business world, small businesses need tools that boost efficiency, foster collaboration, and streamline operations. Google Workspace, formerly known as G Suite, offers just that. But are you leveraging its full potential for your business? Let’s dive into how Google Workspace can transform your small business's productivity and collaborative efforts, and if it piques...
Is email marketing still effective in 2024? The answer is an unequivocal YES. There are four key reasons you need to be building and nurturing your email list, perhaps now more than ever. 1. If you're relying on social media, you're missing out on engagement with about 95% of the people who chose to follow you. Email allows you to communicate directly with people who already want to hear from...
You want to know, "How do I get my business on Google?" We answer your questions here! This is our Google Business Profile. "How do I get my business on Google?" ... "Customers aren't finding my business online!" ... "How can I make my business show up on Google?" Your Google Business Profile (formerly known as Google My Business (GMB)) is a critical, but often underutilized tool, for...
