5 Point Physical Therapy and Wellness

Pelvic Health and Wellness, Oncology, Breast Oncology and Lymphedema

New York City and Millburn, NJ

Project Overview:

5 Point Physical Therapy and Wellness, a renowned physical therapy practice with locations in NYC and Millburn, NJ, celebrated its 10th anniversary with a complete website overhaul. Our objective was to create a site that not only reflects their expertise in pelvic health, oncology, breast oncology, and lymphedema but also distinctly represents their two locations and their unique service offerings.

Challenges and Solutions:

A key challenge was to design a website that effectively differentiates between the two locations, each featuring a different slate of providers and services. We achieved this by creating dedicated sections for each location, ensuring that visitors can easily find information relevant to their preferred location.

The website was built using the Divi theme, complemented by beautiful photographs provided by the practice owner. These visuals add a personal and professional touch, showcasing the welcoming and healing environment of the practice.

Search Engine Optimization (SEO) was a crucial aspect of this project. Utilizing RankMathSEO Pro, we optimized the website to enhance its online visibility, particularly focusing on local SEO to ensure that the Google My Business listings for both locations link to the appropriate landing pages on the site.

Key Features:

  • Distinct Location Representation: Separate sections for NYC and Millburn, NJ, each highlighting their specific providers and services.
  • Professional Photography: Utilizing high-quality images to convey the professionalism and caring atmosphere of the practice.
  • SEO Optimization: Strategic use of RankMathSEO Pro to enhance the site’s visibility and search engine ranking.
  • Practitioner Profiles: Comprehensive profiles of each practitioner, providing detailed information about their expertise and background.


The revamped website for 5 Point Physical Therapy and Wellness has significantly elevated their online presence. The clear differentiation between the two locations, combined with the SEO efforts, has improved their visibility and accessibility. The site effectively showcases the practice’s expertise and commitment to patient care, reinforcing its status as a leader in the field of physical therapy.


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