Blue Arbor
Staffing, Screening & HR Services
Project Overview:
Blue Arbor, a prominent staffing, screening, and HR services agency established in 1981, approached us for a significant website refresh. Originally built in 2015, the site needed an updated design to reflect the agency’s extensive experience and adapt to modern standards. Our goal was to create a vibrant and engaging online presence that accurately represented Blue Arbor’s diverse client base and extensive service offerings.
Challenges and Solutions:
Given Blue Arbor’s busy operations and the website’s extensive content, the project required meticulous coordination and collaboration with their team. The primary challenges included managing the extensive existing content, preserving the brand’s voice, and ensuring the site felt both fresh and relevant.
To address these challenges, we:
- Developed a Custom Background Video: The homepage features a dynamic background video showcasing a range of business environments—from corporate offices to blue-collar factories. This visual representation highlights the variety of industries Blue Arbor serves, enhancing the site’s appeal and relevance.
- Crafted New Text Content: We worked closely with Blue Arbor to update and refine the text across all pages, ensuring it accurately reflected their brand voice and effectively communicated their services.
Selected Impactful Imagery: Finding and integrating the perfect images was crucial for the site’s visual impact. We carefully selected images to align with the updated content and overall design. - Updated Key Site Features: Improvements included a redesigned login screen, enhanced aesthetics for forms, and configuration of reliable transactional email services to ensure smooth communication with users.
Key Features:
- Custom Background Video: Engaging video content on the homepage showcasing various business scenarios, emphasizing Blue Arbor’s broad client base.
- Revamped Text Content: Updated content reflecting the agency’s expertise and brand voice.
- Curated Imagery: High-quality images selected to complement the refreshed content and design.
- Improved Site Functionality: Enhanced login screen, form aesthetics, and reliable transactional email setup.
Impact:
The refreshed website for Blue Arbor successfully modernizes their online presence while honoring their long-standing reputation. The combination of a compelling background video, updated content, and improved functionality enhances user engagement and better reflects the diverse nature of the agency’s services.