Concord ABC Board
Alcoholic Beverage Control
Project Overview:
The Concord ABC Board required a website refresh to enhance its online presence while adhering to the specific guidelines for government-adjacent sites. The challenge was to create a site that remained engaging and visually appealing without deviating from North Carolina ABC regulations. Our goal was to update the site with modern features while preserving the integrity of its official branding.
Challenges and Solutions:
Given the restrictions on branding and marketing for government-adjacent sites, we focused on creating a compelling and attractive site within those constraints:
- Drone Video Integration: We used a captivating stock drone video showcasing downtown Concord in the homepage hero section, providing a dynamic and engaging visual introduction to the board’s online presence.
- New Logo and Branding: Designed a new logo and identified a color scheme that aligns with the branding of the stores under the Concord ABC Board’s umbrella, ensuring consistency with their physical locations.
- Graphical Timeline Feature: Developed an interactive graphical timeline on the “Our Story” page. This feature chronicles the history of Concord ABC from Prohibition through bootlegging and NASCAR to the present day, incorporating historic images and facts to highlight Concord’s unique role in this history.
Key Features:
- Updated Branding: A new logo and color scheme that harmonizes with the existing branding of the Concord ABC Board stores.
- Interactive Timeline: A detailed graphical timeline on the “Our Story” page, featuring historic images and milestones, connecting Concord’s history with the broader narrative of North Carolina ABC and NASCAR.
- Photo Gallery: An engaging collection of photos provided by Concord ABC showing highlights from local store events, as well as attractive images related to the Board’s vendors and distillers.
Impact:
The refreshed website for the Concord ABC Board successfully balances the need for compliance with North Carolina ABC guidelines while presenting a visually appealing and engaging online experience. The integration of a drone video, new branding elements, and a historical timeline has enhanced the site’s ability to connect with visitors and convey the board’s rich history in a compelling manner.