Oliver Anthony Music
Country-Folk Singer-Songwriter
International
Project Overview:
Oliver Anthony, a country musician who made a notable entrance into the music scene in late August 2023, required a robust online platform to support his burgeoning career. Our task was to develop a website that not only showcases his music but also serves as a central hub for his merchandise, tour information, and fan engagement.
We built a WordPress site using a highly customized child theme for Divi, tailored to reflect Oliver Anthony Music’s style and brand.
Recognizing the importance of efficient communication, we set up team accounts in Google Workspace for Oliver Anthony’s management. This streamlined internal communications and facilitated better coordination.
For transactional emails, we integrated an SMTP service, ensuring reliable delivery of purchase confirmations and other automated communications. We also set up marketing email capabilities and integrated signups on the site, enabling effective fan outreach.
Additionally, in collaboration with UTA (Universal Talent Agency), we have integrated ticket booking information on the site.
Lastly, we contributed by writing articles about Oliver Anthony’s appearances and shows, starting from his launch. These articles helped in building his online presence and engaging his audience.
Key Features:
- Customized WordPress Site: A Divi child theme tailored to Oliver Anthony’s brand.
- Merch Shop: An online store built for fans to purchase merchandise.
- Google Workspace Integration: Streamlined communication for Oliver Anthony’s team.
- Tour Date Management: Regular updates of tour information in collaboration with UTA.
- Content Creation: Articles highlighting Oliver Anthony’s music journey and appearances.
Impact:
The website for Oliver Anthony Music has become a cornerstone of his digital presence, effectively supporting his viral career growth. The combination of a visually appealing website, an efficient merch shop, and robust communication and marketing tools has significantly boosted his reach and engagement with fans. The site not only showcases his music but also serves as a dynamic platform for merchandise sales, tour updates, and fan interactions.
Above: The Oliver Anthony Music website as it was when we first launched it at the end of August 2023. By November, we were asked by Universal Talent Agency (UTA) to redesign his site to match the upcoming tour branding. We worked long hours over a weekend to rebrand the site for the World Tour (below), which was announced on Tuesday, November 14, 2023 at 11am CST (Nashville).
