The Importance of Using Quality Images

Time for some real talk with an example from another great film — Napoleon Dynamite.

FACT: Bad quality images and design assets reflect poorly on your business and your brand. That’s just the way that it is. We don’t make the rules. We’re just reporting them.

Remember when Napoleon Dynamite gave Trisha that sketch?
He was so proud... "Took me like, three hours to finish the shading on your upper lip. It's probably the best drawing I've ever done."
Trisha didn't have the reaction that one might hope to get from a heartfelt drawing. In fact, she looked kind of repulsed.
In Napoleon Dynamite's case, he could've painted the Mona Lisa or a stick figure...
Trisha's mother still would have made her go to the dance with him.
But... and this is important... Trisha's mom isn't going to make visitors stay on your website or do business with you.
If your website looks less-than-professiona, you might end up with a Trisha ... and that face.
What can you do? Use PNG images for text or line art. JPGs are good for photos, but they may result in blurry text and graphics. Make sure your site is mobile-responsive. Have a branding strategy. Don't use a bunch of random fonts and colors. Use high quality images, not hokey-looking clip art.
Here's a Pro Tip - Use Canva. Canva has high-quality, free basic fonts and graphics, but for around $10/mo, you'll have access to pro fonts and images + you can make a branding kit to keep things consistent across your social media and website.

That means don’t pepper your site with generic, low-quality clip art or half-hearted pictures you took on an old smartphone 8 years ago!

By using blurry logos, outdated images, or sad-looking graphics, you are showing your visitors (potential customers!) that you don’t *want to* or *can’t* invest the time to make your site just right!

Why are they going to spend their hard-earned money on your products or services if you don’t want to invest in a high-quality online presence?

You want a modern interface with high quality graphics, clear images, and a well-thought-out structure.

This will be more likely to engage your website visitors and leave them feeling more satisfied when viewing your web content. If they are interested enough on first glance, they are more likely to dig a little deeper into your business or make the conversion from PROSPECT to CUSTOMER

Also, I highly recommend Canva. Their premium plan will allow you to use their professional quality templates and stock graphics and post to social media, all from the same account!


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