Website Checklist

[wpseo_breadcrumb]
Website Checklist

Some of these items were covered in this earlier post, but I wanted to go into a bit more depth.

CLEAR MESSAGE

This is your Value Proposition Statement. In other words, “We help X do Y by doing Z.”

  • X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering?
  • Y = WHAT PROBLEM DO YOU SOLVE? In what way will your product(s) or service(s) improve the life of your target?
  • Z = HOW DO YOU SOLVE IT? This is your product or service, or your catalog of products and services.

CALL-TO-ACTION

Examples of clear calls-to-action might include:

  • Book a Call
  • Schedule an Appointment
  • Shop Now
  • Learn More
  • Subscribe Now
  • Get Instant Access
  • Download Now

REVIEWS / TESTIMONIALS

These are your social credibility. People are more likely to take a chance on your business/ products/ services if they can see that others have been pleased with what they’ve gotten from you. As past and current customers/clients for reviews. A large majority will typically be happy to oblige!

EMAIL SIGN-UP

This can be a call-to-action, but no matter what, this is something you should have. If you’re relying on social media to reach your audience, you’re missing out big time! .

PORTFOLIO / CATALOG / MENU

It’s not enough to just say you have a shop/restaurant/offer services. Show people. Give them examples of what you’ve got to offer them. People are visual. They want to look around before they make any decisions.

CONTACT INFO

Make sure you’re thinking of how your potential customers/clients are most likely to contact you. You may have a local business so you may think, “Well, people should just call.” But not everyone wants to call. Give them contact options.

With that said, if you want to contact me, you can do so right here!

More Website & Marketing Tips

4 Examples of Social Proof (and how to use them!)

4 Examples of Social Proof (and how to use them!)

SOCIAL PROOF can help signal to potential clients or customers that your products are services are worth considering and that you are likely to be trustworthy in your marketing. Here are just four examples of Social Proof you should put front and center on your...

How to Grab Customer Interest

How to Grab Customer Interest

What is your Value Proposition? X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering? Y = WHAT PROBLEM DO YOU SOLVE?In what way will your product(s) or service(s) improve the life of your target? Z = HOW DO YOU SOLVE IT?This is...

The Importance of Using Quality Images

The Importance of Using Quality Images

Time for some more #realtalk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. I don't make the rules. I'm just reporting them. ...

Pin It on Pinterest

Share This