Opens in a new tab

A new website or a rebuild

Your website is the part of your business people can see. It also has to keep working long after the launch email goes out. We build it, and we stay.

For an established small business, a new site or a full rebuild usually runs $4,000 to $8,000. A larger site, a shop, or something with a lot of moving pieces costs more. Hosting and monthly care are separate and start at $150 a month (see Partnership Plans). Before we start, we’ll give you the number for your site in writing, with exactly what’s included.

When a rebuild makes sense

You don’t need a new website just because the calendar turned over to a new year.

On the other hand, you might need one if your site is slow, if you’re a little embarrassed to send people to it, if it was built on something you can’t update anymore, or if the business has changed and the site still describes the old one.

We’ve moved sites off just about every platform people end up stuck on. The point isn’t a fresh coat of paint. It’s a faster site with your content still intact, one you’re proud to hand to a customer.

What you're getting

We design the site around how your customers make up their minds, not around a template with your logo dropped in. Your pages say what you do in the words your customers actually use. The phone number, the form, and the next step are easy to find on a phone, because that’s where most of your visitors are.

We also set the site up so Google, and the newer AI answers, can tell who you are and where you are. That’s part of the build. It isn’t a monthly fee tucked inside the project.

You don’t have to write finished copy before we begin. You do need to be able to tell us the basics: your services, your hours, the towns you cover, the kinds of jobs you don’t take. We can shape that into pages that let visitors know what you do or what you offer right off the bat, exactly like a good website should.

If you’re selling products, we’ll talk through checkout, payments, and what happens when an order comes in. If it’s just a handful of products, we won’t sell you a big e-commerce system you don’t need.

What happens after launch

A new site that no one is watching is how the last one got old. Hosting, updates, backups, and a person you can reach are covered on our Partnership Plans page. Most businesses start on Site Care or Foundation.

We can also help you with Advertising and AI Visibility. Learn more about that on these pages:

How a project usually goes

We start with what you have now and what you’d like to change. We’ll work out a project scope and a price, split into payments so you’re not paying it all at once. 

We build it where you can look at it before your customers can. Launch is a planned day, and your current site stays up until the new one is ready.

Want to know what it would cost for your business? Write us at [email protected]. Tell us what you have now and what you wish were different, and we’ll write back with some options.

F.A.Q.

Q: How much does a new website cost?

A: A new site or a full rebuild for an established small business usually runs $4,000 to $8,000. A larger site, a shop, or something with a lot of moving pieces costs more. Hosting and monthly care are separate and start at $150 a month. We will give you the number for your site in writing, with what is included, before we start.

Q: Do you use templates?

A: No. We design the site around how your customers make up their minds, not around a template with your logo dropped in. The pages say what you do in the words your customers use, and the phone number, the form, and the next step are easy to find on a phone.

Q: Do I have to write all the copy first?

A: No. You do not need finished pages before we begin. You do need to be able to tell us what is true: your services, your hours, the towns you cover, and the jobs you do not take. We can shape that into the pages.

Q: Will a rebuild hurt our Google rankings?

A: We keep the addresses people already use, bring the content with us, and set up redirects so Google does not treat the new site as a stranger. We will not promise that every ranking stays put. If the current site is slow or out of date, it is usually already slipping. The rebuild is how we give search a cleaner site to read.

Q: Does the price include hosting, ads, or the AI Check-Up?

A: No. The project price is the site. Hosting, updates, and a person you can reach start on Site Care or Foundation after launch. Advertising and the AI Check-Up are separate, and only if you need them. They are not bundled in to make the number look bigger.

Q: How do the payments work?

A: We agree on a scope and a price, split into parts so you are not paying the whole thing on day one. We build where you can look at it before your customers can. Launch is a planned day, and the current site stays up until the new one is ready.