What is your Value Proposition?
X = WHO ARE YOU TARGETING?
Who will benefit from the product(s) or service(s) you are offering?
Y = WHAT PROBLEM DO YOU SOLVE?
In what way will your product(s) or service(s) improve the life of your target?
Z = HOW DO YOU SOLVE IT?
This is your product or service, or your catalog of products and services.
The standby statement template for thinking about your own Value Proposition is, “We help X do Y by doing Z.”
Click through the slider below and see how other businesses have written Value Proposition Statements and what an effective tool it can be at informing potential customers of what you can do for them.