How to Grab Customer Interest

Home » Website & Marketing Tips » How to Grab Customer Interest

What is your Value Proposition?

X = WHO ARE YOU TARGETING?
Who will benefit from the product(s) or service(s) you are offering?

Y = WHAT PROBLEM DO YOU SOLVE?
In what way will your product(s) or service(s) improve the life of your target?

Z = HOW DO YOU SOLVE IT?
This is your product or service, or your catalog of products and services.

The standby statement template for thinking about your own Value Proposition is, “We help X do Y by doing Z.”

Click through the slider and see how other businesses have written Value Proposition Statements and what an effective tool it can be at informing potential customers of what you can do for them.

More Website & Marketing Tips

4 Examples of Social Proof (and how to use them!)

4 Examples of Social Proof (and how to use them!)

SOCIAL PROOF can help signal to potential clients or customers that your products are services are worth considering and that you are likely to be trustworthy in your marketing. Here are just four examples of Social Proof you should put front and center on your...

The Importance of Using Quality Images

The Importance of Using Quality Images

Time for some more #realtalk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. I don't make the rules. I'm just reporting them. ...

Don’t Do THIS: Too Many Words

Don’t Do THIS: Too Many Words

Are you doing this? Boring your readers with dull content or too many words? Instead try this… Keep things SNAPPY and to the point. That doesn't mean you can't give website visitors ALL of the information, but give them the short story first. LET YOUR VISITORS KNOW: •...

Pin It on Pinterest

Share This