SOCIAL PROOF can help signal to potential clients or customers that your products are services are worth considering and that you are likely to be trustworthy in your marketing.Here are just four examples of Social Proof you should put front and center on your website...
What is your Value Proposition? X = WHO ARE YOU TARGETING?Who will benefit from the product(s) or service(s) you are offering? Y = WHAT PROBLEM DO YOU SOLVE?In what way will your product(s) or service(s) improve the life of your target? Z = HOW DO YOU SOLVE IT?This is...
Time for some real talk with an example from another great film — Napoleon Dynamite. FACT: Bad quality images and design assets reflect poorly on your business and your brand. That's just the way that it is. We don't make the rules. We're just reporting them. That...
Are you doing this? Boring your readers with dull content or too many words? Instead try this… Keep things SNAPPY and to the point. That doesn't mean you can't give website visitors ALL of the information, but give them the short story first. LET YOUR VISITORS KNOW: •...
Some of these items were covered in this earlier post, but we wanted to go into a bit more depth here. CLEAR MESSAGE This is your Value Proposition Statement. In other words, "We help X do Y by doing Z." X = WHO ARE YOU TARGETING?Who will benefit from the product(s)...
Do you wonder if your website matches what your target market wants to see? Here are some items to check off your list when considering "viewing pleasure" of your site. Easy Navigation It is important to have a website that is clearly displayed and easily navigable....
If you don't have an email list, you need one. Effective lead magnet ideas are what you need to actually help you convince people to subscribe. What is a lead magnet? In business, the term "lead" can refer to anything that gives you contact information for a potential...
You don't have to spend $29/month or more with a site like Shopify just for the privilege of having an online store. WooCommerce is a completely FREE plugin that can be installed on your WordPress site. You can use PayPal, Stripe, Square, and even Amazon Pay as online...
If you haven't already claimed your business listing at Google My Business, go do it right now. Visit google.com/business. It's super easy! Once you've verified your business with Google, you can create posts on your website and simultaneously post them on your Google...